Our why.
Our combined experience working with female business owners and women who pioneer professional lives has led us to believe that when teamed together, there is nothing us ladies can’t achieve.
Our careers have offered us front row seats to small, medium and large businesses across many countries and industries. Yet along the way, we’ve consistently found ourselves witnessing a sense of self-doubt, imposter syndrome, inner criticism and even self-loathing in far too many amazing women.
We hear you. We feel you. And we want to change that.
Our Community exists to provide women with a genuine network of support. Strong and compassionate women who are not only qualified to offer advice but know how to have lots of fun in the process.
Our events are by invite only and offer accessible luxury and exclusive experiences to those who are ready and willing to enjoy them.
We invite you to join us in our FemPowered Community: unpack, unwind and be entirely yourself. You’re welcome here.
Yours Empowered,
Ana & Laura
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Laura Holderness
CO FOUNDER
With qualifications in Psychology, Management, and Counseling, Laura brings a deep passion for leadership and empowering others. She has built a multi-million dollar Women’s Leadership portfolio and led global teams of over 500 people, gaining hands-on experience through everything from PR to complex operational challenges. Laura has delivered leadership training across APAC for clients including Google, Facebook, Nike, and the Australian and New Zealand Governments. Her greatest pride lies in supporting founders and businesswomen to overcome self-limiting beliefs and thrive in traditionally masculine environments. She also has training in Imposter Syndrome, Emotional Literacy, and Grief Work.
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Ana Leal
CO FOUNDER
Ana is the ultimate behind-the-scenes powerhouse, dedicated to making every experience seamless, personal, and unforgettable. With a career rooted in high-end event management across Europe and Australia, she brings a rare blend of creativity, precision, and intuition to everything she does—from hosting A-listers like Madonna and Elton John to supporting local community events and ambitious business projects. Ana’s entrepreneurial spirit, problem-solving mindset, and deep care for people make her an irreplaceable part of our community. Whether she’s curating standout retreats or quietly handling the details that matter most, Ana ensures every moment feels effortless and every guest feels seen.